Horacio V De La Costa Theology Religion Essay

Horacio V De La Costa Theology Religion Essay Horacio V. De la Costa came into existence at the 9th of May 1916 in Maà ºban, Quezon. His parents, a prominent law magistrate Sixto de la Costa and a modest woman Emiliana Villamayor raised and sent him to a public school in Batangas. Right after his elementary studies, Horacio began his schooling in Ateneo de Manila where he pursued academic excellence (being a graduate of Summa Cum Laude in Bachelor of Arts) and student leadership (being a profound writer and editor of the campus newspaper, Guidon). Upon graduation, he realized that he wanted to serve God by exercising his awe-inspiring gifts in writing. He fulfilled his Masters Degree in the Sacred Heart Novitiate in Novaliches, and became a Jesuit and a writer. For two years, Horacio stayed in Ateneo de Manila to teach and enlighten students in the aspects of Philosophy and History. In his professional career, this young intelligent Jesuit composed witty programs such as Kuwentong Kutsero, which portrayed humorous and sarcastic stories of the Manila life; and Teban: The Calesa Diver that mirrored the ongoing dispute in the 1940 Rizal Bill. His television shows turned out to be a nationwide sensation. When the Japanese government invaded Philippines, Horacio was held captive in Fort Santiago for two months because of resistance whereabouts. He assisted in charitable activities such as offering clothes and medical treatments to Filipino and American combatants who have avoided imprisonment. After the end of World War II, Horacio was bestowed the Medal of Freedom by the American Government then, enrolled in Woodstock College, Maryland for theological studies. At age 30, Horacio was ordained as a Jesuit Priest by Bishop John F. McNamara. Also, Horacio attained a doctorate degree in History at Harvard University. As Horacio returned to the Philippines, he became the first Filipino Dean of Ateneo de Manila University in 1953 then, assumed a role as the consultant of the Philippine province of the Society of Jesus in 1958. A scholarship fund from Smith-Mundt-Fuldright enabled him to become a research assistant in London School of Oriental and Africa Studies. Throughout his life, he obtained honorary doctorates from the University of Santo Tomà ¡s, Tokyos Sophia University, and Dumaguetes Silliman University. At age 55, Horacio became the First Filipino Provincial Superior of the Society of Jesus. Two years later, he was appointed as the General Assistant of Fr. Pedro Arrupe, Superior General of the Society of Jesus. Due to his Historical works, he was presented the Republic Heritage Award by the late Philippine President Diosdado Macapagal. Before his death due to Cancer on the 20th of March 1977, he attended the Jesuits General Congregation in Rome to deliver a speech regarding The Jesuits Today. Horacio had given inspiration towards his government-employed colleagues in the likes of Raul Sevilla Manglapus, Jesus Paredes, and former Chief Justice Claudio Teehankee. But what is success for the college graduate and the professional. Surely it is not simply getting rich; joining the affluent establishment; a bungalow in Makati, a mustang fastback, and Paris in the spring, surely it is service.  ¬ Horacio V. De la Costa Teaching with Authority The best example of teaching with authority would be Jesus Christ. Fr. De la Costa said, He taught them as one having authorityà ¢Ã¢â€š ¬Ã‚ ¦ He did not need to cite sources and other authorities for his authority came from within, from his deep relationship and union with God, His Father. Fr. Dela Costa believes that teaching should come not from norms but within, like Jesus Christ who based all His teachings from His relationship with God. Also, we can say that Fr. Dela Costa meant that teaching should be a vocation, one teaches not for fame and glory but to be able to share the knowledge that one has also been able to gain from other teachers. This authority is life-giving for one gives and gives without seeking for anything in return. The Joy of Suffering Fr. Horacio Dela Costa explains how the Catholic faithful find happiness in their belief when the very symbol of its Church is the Cross, a symbol that usually suggests suffering. Father Dela Costas contention is that one must face suffering to face it, to take it, and to make it work for you. He further notes that avoiding or denying suffering into ones life is not a wise choice as it is an inevitable scenario. He quotes, Into each life, some rain must fall, some days must be dark and dreary. This quotation of his suggests the reality of one having to experience suffering in some points of his life. Father Dela Costa gave attention to the reality that pain bothers people as they go on with their lives. Some really get a difficult time and asks why God must permit pain in their lives. Father Dela Costa downplays this question being brought up by the people due to the agony they are experiencing. He suggests that the better way to see it is to find out how to use pain, profit by it, make it pay. He moves that instead of questioning pain, one may live better using it for his own benefit. Father Dela Costa clarifies the two ways of dealing with pain: undergoing accepting. He suggests that the difference lies in getting killed (undergoing pain), or laying down ones life (accepting pain). For the former it is like dying by accident, say, drowning while leisurely swimming by the ocean and for the latter, drowning saving anothers life. The one who accepted pain died for a noble cause, serving his neighbor. This kind of dealing with pain, acceptance, is exemplified by the Cross of Christ. Through Christ We learn not merely to undergo suffering but to accept it. Christ, being divine, understands that He does not need to experience suffering but He chose to suffer for our sake. By his sufferings, we are healed, says Father Dela Costa. Light Cavalry Fr. Horacio de la Costa tells us the story of the beginning of the Ateneo de Manila and the Jesuit schools here in the Philippines. He talks about building a bridge by which the professors will be able to pass from their living quarters to the school. Over time, the bridge did not change nor did the stream of learning that ran through it. This bridge that Fr. Horacio is talking about may not be physically present now, but the image and symbolism that this bridge carries is still with us. The image of the bridge is being referred to as the Ignatian spirituality in Education. This bridge is used when the Jesuits are talking about the intensifying of the bridges across mountains and seas between the five Ateneos, in Manila, Naga, Cagayan de Oro, Davao, and Zamboanga. It was a bridge between Jesuits, lay coworkers, and co-leaders in the mission of the Ateneos and between different generations of leaders. That single bridge over Anda Street in 1859 has become an interconnected world, a network of bridges across time, space, and cultures. In this globalizing world, the role of the educational apostolate has always been so vital for the Jesuits here in the Philippines, since one of the most important shifts of this world is the move from the industrial to the knowledge society. Teaching and researching in Jesuit educated schools must point towards the greater good and utmost importance that you safeguard the humanistic tradition so fundamental to our Ignatian educational heritage. Fr. Horacio de la Costa introduced the idea of Cura personalis, which means, care for the entire person. This concept implies that each and everyone should lend a helping hand to those who are needy. By living out this notion, human beings should respect their neighbors unique situations and worries as well as deficiencies. This has been the standing ground of Ignatian Spirituality utilized by Catholic conventions.

Cognitive Term of Behaviour

Examine one interaction between cognition and physiology in terms of behavior. Evaluate two relevant studies. One of the most famous case studies of amnesia in the history is HM who was suffering from epileptic seizures and had a surgery when he was only nine years old that removed 2/3 of his hippocampus, medial temporal lobes, parahippocampal gyrus and amygdala. The operation was successful in its primary goal of controlling his epilespsy but as a result of the operation he suffered from severe anterograde amnesia. After the operation, he could not commit new events to long-term memory. He could remember events from before the operation for the rest of his life. His working memory and procedural memory were intact. After the operation, he could continue to complete tasks that require recall from the short-term memory and that involved procedural memory but could not make use of long-term episodic memory after the operation. After the operation, he lost his declarative memory (semantic and episodic). Because of the removal of these parts of brain, he might face these problems. One that might be he couldn’t encode the information or he could do that but he couldn’t retrieve it or he could do them but could not store them in his memory. Clive Wearing had brain infection -herpes encephalitic- affecting the parts that are concentrated on memory. MRI scanning shows damage to the hippocampus and some of the frontal regions. His ability to perceive what he saw and heard was unimpaired. But he did not seem to be able to retain any impression of anything for more than a few blink. In he did blink, his eyelids parted to reveal a new scene. In Clive’s case, the virus damaged his brain. It damaged the hippocampus, which play a major role in the handling of long-term memory formation. Additionally he sustained marginal damage to the temporal and frontal lobes. The former houses the amygdala, a component implicated in the control of emotions and associated memories. Clive developed a profound case of total amnesia as a result of his illness. Because the part of the brain required to transfer memories from the working to the long term area in damaged. He is unable to encode new memories. He only remembers a little part of his life before. He still knows how to play piano, which is because his cerebellum responsible for the maintenance of procedural is not damaged. The fact that he could no longer remember anything and was not aware, tells us that the hippocampus and the temporal and frontal lobes are the bits responsible for LTM’s and STM’s formation and recall. In both cases, the hippocampus was damaged, and so they both had problems with their long-term memory. In HM’s case only two thirds of the hippocampus was removed while in Clive’s case most of it was destroyed. As a result both had very severe amnesia and because of that we can conclude that hippocampus is the part of the brain responsible for forming/retrieving or storing the LTM. This is an example of the link between cognition and physiology of the brain. However, certain exceptions make this theory a lot more complex. For example HM had remembered JFK’s assassination and both could still learn new skills. In Clive’s case, the fact that he could still emotionally remember his wife does not fit into the former explanation. However, the researches that were done consistently for these two people are reliable, giving us the opportunity to generalize such hypothesis on the cognitive part of the brain. For example, Brenda Milner, who studied HM following his surgery till his death, is a very well-known researcher and in her reports she has clearly mentioned HM’s past and present conditions. Since she is known and experienced, her reports are likely to be true and not exaggerated. And because of that we believe it to be dependable and creditable as well as following a data triangulation. Milner hasn’t had any brain illnesses in her life, so we can easily decide that her research was in no way influence by her own disabilities. On the other hand she has not checked and re-checked her research results, trying to find fault in them, since HM’s case is a very unique case in the world. And the fact that HM was old at the time when most of her research were conducted, we could argue that his memory loss was due to old age. Another fault in her research is its inaccuracies, an example of such inaccuracy is when HM remembered John F. Kennedy’s assassination. Based on these findings we can assume that her research is strong enough for us to be able to generalize its effects. That is why recently, scientists associate hippocampus and amygdala with memory formation and storage.

Hamlet and The Desire-Destiny Paradox - 872 Words

To be, or not to be? The most quoted line of Hamlet, of Shakespeare’s works, possibly of all Elizabethan literature, presents a philosophical Hamlet who questions â€Å"Whether ’tis nobler in the mind to suffer, The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles,† Shakespeare does indeed explore the individual’s enduring need to define one’s role or identity within society, but presents the paradox of whether to embrace one’s fortune OR to ‘carve for himself’ a fate and identity. Hamlet spends much of the play reasoning his way out of his role as avenger, whilst Ophelia is captive to her father, brother and the expectations of an ideal Elizabethan woman. Shakespeare’s clever use of literary devices - soliloquies, doubling, accumulation and so forth – amplifies the struggle between desire and destiny, fate and free will and a sense of pathos, as both Hamlet and Ophelia are led to their demise. Our tragic hero Hamlet, has his fate unwillingly imposed upon him when the ghost of his late father, the former king, commands Hamlet to ‘revenge his foul and most unnatural murder’ against Claudius, Hamlet’s uncle who has taken his brother’s crown and queen. The depravity of his fate is met with the intense drama of his reaction, created by the exclamations scattered throughout his soliloquy and the rhyming couplet; ‘O cursed spite / That ever I was born to set it right!’ Hamlet is a moralist and philosopher, and so he sees all too clearly theShow MoreRelatedScarface And Hamlet1435 Words   |  6 PagesScarface and William Shakespeare’s Hamlet are thematically linked in characterisation. The inability to control emotions are both apparent with Tony Montana and Hamlet. They have a tendency to get mad, especially when Tony and Hamlet catch the women they believed to be pure betraying their trust. Often, they will both exhibit the use of deceiving behaviours to fool others around them to try and cover more profound intentions. Although Tony Montana’s and Hamlet’s desires differ in purpose, the protagonist’sRead More Prufrock in the poem The Love Song of J Alfred Prufrock Essay3665 Words   |  15 Pagesrejection. Prufrocks dilemma represents the inability to live a meaningful existence in the modern world. T.S. Eliot perfectly captured the frustration and patheticness of the modern individual through Prufrock. He seemed to represent superficial desires and modern disillusionment, to again tell us of our meaningless values. What is unclear however, is because T.S. 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Speech On Time Travel And Its Effect On The Places

When considering place, my first thought is always about whether we have a greater effect on the places we find ourselves in, or vice versa. This is like the chicken and the egg conundrum. The relationship between place and individuals is breathtakingly strong, and often, we discredit this bond. It’s a bond we weave throughout the decades, beginning with the warmth and comfort babies find in their mother’s womb, to the last seconds of life where we become one with our final experience. Due to prior knowledge, thoughts, and experiences in similar places, our primary focus is not on the current moment but on the many things related to it. Based on this, I theorize that being in a place allows humans to exist within multiple moments of time,†¦show more content†¦Through the study of metacognition, researchers are learning how â€Å"train of thought† process influences another.(Jones) This process is not limited to connecting a positive though to a current moment; it also concerns connecting a negative thought, a non-personal experience, general knowledge, etc. It’s fascinating how we are wired this way, and how this scientific aspect of us is interconnected to how we experience places. The beauty of place is that no one experiences it in exactly the same way; our unique encoding won’t allow it. Still, elaborating on this theory just raises more questions— there’s the question of whether outside places take authority over inside places. Walking through a cemetery provides a quiet, self-reflecting atmosphere. Imagine passing through that atmosphere: how it looks and how it may feel to walk through it. 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Merchant of Venice Rhetorical Analysis - 1055 Words

Religious discrimination has been present for centuries. It was present at the time of Shakespeare, just as it is present today, centuries later. In Shakespeares time, Jews were a typical target of discrimination by Christians. As a result of constant Christian torment and humiliation, many Jews spurned the Christians. If given the opportunity, many Jews would retaliate against Christians with the same treatment Christians submitted them to. In William Shakespeares play, The Merchant of Venice, this opportunity arises for one particular Jew, Shylock. Shylock stirs up a range of emotions in the audience, when giving a speech to support his claim that he is entitled to regard the Christians with the same ill-treatment they have shown†¦show more content†¦Revenge! If a Christian wrong a Jew, what should his sufferance be by Christian example? Why, revenge! The villainy you teach me I will execute, and it shall go hard but I will better the instruction. (I.i:65-72) Once Shylock concludes his speech with theses lines, the audience has come to understand Shylocks motivation of revenge for wanting his bond, but in the process Shylock reveals flaws in people of the Christian faith. This revelation of Shylocks motivation most likely would have turned the Christians feelings of compassion into feelings of contempt. Although his audience may not empathize with him any longer, Shylock was wise and included rhetorical questions throughout his speech, which made his listeners reflect on the comparisons he was making between the Christians and the Jews. By using asyndeton to avoid conjunctions in each of his rhetorical questions, Shylock was able to make his questions more forceful and dramatic. However, Shylocks speech is not as effective when delivered to a Christian audience as it would have been had his audience been Jewish. Shylock claims that since the Christians had treated Jews so appallingly, Jews are justified to follow Christian example and return that sam e treatment to the Christians. Although the Christians now recognize why Shylock wants revenge, they will most likely never approve of his reasoning. At the start of his speech, Shylock had addressed his audience effectivelyShow MoreRelatedThe Dangers Of Blaxploitation Films Essay1520 Words   |  7 Pagesand Breakpoints, 1970-1975, â€Å"The Poitier persona was obviously unable and incapable of addressing the growing desires and expectations for a liberated and empowered Black male able to reflect, articulate and represent the changing times.† In this analysis of Sydney Portier, it is expressed that black audiences were disappointed in him because he appeared to assimilate into white society and did not satisfy the liberated and empowered black males. Even after the civil right movement, which was a movementRead MoreAp European History Outline Chapter 10 Essay example5639 Words   |  23 Pagescentralization, an urban economy based on organized commerce and capitalism, and growing lay control of secular thought and culture * The Italian City State * Growth of City-States * When commerce revived in the eleventh century, Italian merchants mastered the organizational skills needed for trade: book-keeping, scouting new markets, securing new markets, and banking * During the thirteenth and fourteenth centuries, trade-rich cities became powerful city-states, dominating the politicalRead More Francis Petrarch: Leader of the Humanistic Movement and Father of the Renaissance2215 Words   |  9 Pagesthe dawn of a new Roman Empire way of thinking.. Humanism is the intellectual, literary and scientific movement of the 14th to the 16th centuries without which the Renaissance would never have evolved. Humanism is a rediscovery and reevaluation (analysis) of classical civilization and the application of the aspects of this civilization to intellectual and social culture in the current time. It is a blend of concern for the history and actions of human beings, mainly the ancient Greeks and Romans

Persuasive speech †We are in this room today, as children, to reflect on a sad trut Free Essays

We are in this room today, as children, to reflect on a sad truth. We have, today, been to several classes. Indeed, this is our weekly routine: school. We will write a custom essay sample on Persuasive speech – We are in this room today, as children, to reflect on a sad trut or any similar topic only for you Order Now Many of you dislike school but have you ever considered how lucky you are ? For instance, many children around the world are not as privileged as we are. According to the UNICEF, an estimated 250 million children in the world are in regular employment or as it is commonly referred to, suffer from the worst form of child labour At the moment, at the very same time as you and I are in this classroom, children in Soudan are working in coal mines are crawling in small tunnels which could collapse at any moment, causing death or serious injuries to the young miners. At the moment, girls in India are making bricks in the 40 degrees heat for house and are carrying them on their backs for up to as 10 miles to their destination. Also, at this same moment, children in Thailand are working in factories doing the same repetitive and tedious job all day long while dreaming of having the privilege to be educated. We are here today to fight against the worst form of child labour. Our opposite party might say that the role of children in child labour is essential to a family’s economy. Many people in favor of child labour say that without children helping their parents in farms for example, the family will not be able to harvest the food in time resulting in starvation in wintertime and possible death. Those in favour of child labour ask us: as we protest against child labour, do we realize that millions of families would die of starvation ? This is why, those against child labour now fight against the worst forms of child labour. I believe that children should have the right to go to school and be properly educated. Don’t you ? I believe that children should have the right to stop working when their work is unnecessary to their family’s welfare. Don’t you agree ? As one observer says: â€Å"We worry about what a child will become tomorrow , yet we forget that he or she is someone today.† I believe that childhood is one of the most important stage of life. It is a time that is precious, a child should grow up in innocence and should not be working. Someone once said: † All things are difficult before they are easy.† Yes, stopping the worst form of child labour will be difficult at first but with your help, we can make a difference ! I personally believe that a person with hope and courage can change the world ! Martin Luther King said: † All labour that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.†Our work to stop child labour will and can uplift humanity and change the lives of millions of children who work in the most horrific conditions. I believe that, together; we can change the world. But to do so, we will need help. We will need help to free the millions of children who suffer from the worst form of child labour. So join us, today, in the struggle to stop child labour ! How to cite Persuasive speech – We are in this room today, as children, to reflect on a sad trut, Essays

Examining Influence Uncertainty Marketing - Myassignmenthelp.Com

Question: Discuss About The Examining Influence Uncertainty Marketing? Answer: Introduction: Marketing mix refers to the set of actions or tactics that a company uses to promote its product or brand in the market. A typical marketing mix basically consist of the 4Ps (Product, Price, Place Promotion), but the marketers these days have identified another 3Ps (People, Physical Evidence and Process) which covers every aspect of a product. The marketing mix is used by every company these days to come up with a highly targeted strategy for its consumers. All the elements in marketing mix influence each other, they help in creating a formidable marketing plan for the company resulting in sustained success. Within the purview of the assignment Product, Price and Promotion will be considered for identifying the strategies for TOTO (Helm Gritsch, 2014) Product Product is one of the most important elements in the marketing mix; a product is expected to deliver at least the minimum level of performance for other marketing mix element to work. Product encompasses Design, Technology, usefulness, convenience, value, quality, packaging, branding, accessories and warrantees (Khan, 2014) TOTO being Japans leading name in the Sanitary ware and is a name synonymous with advanced Hi-Tech bathroom culture since 1917. The product range includes Rimless toilets, washlets, wash basin, bidets, urinals, showers, bathtubs, faucets, hand dryer and accessories, all the products are laced with advanced technology and are extremely innovative products. Inax, Kohler Brondell are the biggest competitors of TOTO and provide mostly same or a bit differentiated products (Pathak Sharma, 2016). However, TOTOs name being synonymous with premium quality, luxury and advanced technology makes it unique and ahead of its competitors. Certain products of TOTO are more popular than its entire offering, especially Washlet Bidets, the reason for the extreme popularity of Bidets and Washlet can be owed to its cutting edge technology, attractive designing and its pricing(Booth, 2015) Product strategy for TOTO can be to focus on what it does best, usage of technology to create products which are highly useful for its customer base. TOTO focussing on delivering clean technology to its consumers and it goes well with its Target audience. The Target audience being young, independent, aware of the current trends in the sanitary ware is the perfect audience for the hi-tech products of TOTO. Hence it is highly advised that TOTO focuses on Washlet and Bidets as they are the most popular products of the company. The product is relevant as well as highly useful for the young audience. Thus efforts should be made to tweak in with the technology, making it more neat, attractive and contemporary designs, the Target audience resonates with all these factors and hence it makes more sense to focus on the customers touch point by delivering to them what they care about the most. Price Price is another important factor in the marketing mix; every company focuses on setting up a price which is either based on the value of the perceived product or cost based. Pricing strategies like Skimming, penetration, psychological, cost plus etc. are used while deciding how to enter the market. TOTOs product is luxurious, laced with high end technology and hence is perceived as high priced products. The company invests a lot In the RD, technology and keeping the bar of the quality high and hence its products are expensive in comparison to its competitors. It has certainly helped the company in building an image that it charges for the superior quality and advanced products. The target audience of TOTO falls in the age group of 25-35; the people are either single or newly married, professionals, looking for a new place to live in. It has been seen that older generation people do not spend too much on the toilets and are content with pretty much what they already have in place, at the same time they perceive that the spending too much on toilets is waste of money. Although they do appreciate the product quality and the features TOTO product provides, but at the same time they dont buy it because of premium pricing. According to Australian data, 16.24 million (two thirds of the population) people reside in greater capital cities and almost 7.97 million people stay in rest of the Australia. The data is extremely helpful for TOTO to make sense of while developing its pricing strategy. It has been mentioned earlier that only 1% of the Australian population uses advanced toilets, hence there is enough market for TOTO to capture. TOTO should go forward with penetration strategy in the urban market; the strategy will be extremely useful in capturing a big pie of the market share. Pricing the product at a lower price (Limited period offer) will give people a look and feel of the attributes products of TOTO provides, and once they are satisfied with the quality, organic word of mouth will happen leading to increase in the market share. Thus, TOTO will be able to change the outlook of the Australians towards the usage of advanced toilets and will have the first movers advantage in doing so. Promotion Promotion is becoming increasingly important element in the marketing mix, marketers are exploiting this element to its full advantage and trying to gain as much as possible from Promotions. It encompasses special offers, advertising, endorsements, user trials, promotional mails, free gifts, leaflets, digital branding and promotion techniques to capture the eye balls of the customers. It basically caters to the platform wherever the audience can access to information related to companys product. A combination of both Web 2.0 and traditional tools of marketing are used for promotions (Jackson Ahuja, 2016) TOTOs product is increasingly popular and people recognize the brand, but they prefer to stay away from buying the product because of their perception that the products are premium priced. The TG of TOTO is people ranging in the age group of (25-35), which is the new generation, highly knowledgeable and knows what product they need. Creating promotional strategies for such a smart audience becomes easy. Australia has 89% of active internet users and thus it makes more of sense to promote the products more on online channels rather than wasting a huge sum of money on the traditional tools of marketing. The promotion strategy for TOTO should be to promote its product on digital and social media. The Target group can be found mostly spending their time on social media. Thus, it makes more sense to target the customers on the go. TOTOs marketing strategy should be to increase the awareness about the brand, create an interest among the consumers, and provoke a desire for them to buy the product and then provide them with an action to buy for the consumer. Using the AIDA model, TOTO can effectively target its customers and provide them with highly relevant content. TOTO has to create and promote blogs about the growing importance of advanced toilets and how they are creating a wave in the new world. Developing content focussing on TOTOs product, features, history and promoting the special discount offers will be highly beneficial to increase the penetration of TOTOs product. Promotion of the products, discount on social media, special offers, loyalty bonus, quizzes, Event for the audien ce will help the company in reaching a large number of audiences, which are usually difficult to reach via traditional tools of marketing. TOTO should do a profiling of its customers and segment them in buckets as to what kind of content they consume what websites they log on to on a daily base and then push relevant content to them both organically and inorganically(Moor, 2003) The above mentioned strategy will help TOTO in driving the sales and create a market which is aware of the advanced technology in the sanitary ware. The strategies should be implemented at the earliest as it is a matter of time that competitors might think of the same and thus can leverage the first movers advantage. Conclusion TOTO is one of the worlds largest manufacturers of advanced toilets and sanitary ware, the name TOTO stands for superior quality of luxurious products laced with advanced technology. The audience for TOTO comprises of individuals who fall in the age group of 25-35, it is the audience which is highly informed and prefers trendy and quality product. The same can be interpreted as win win for both the audience and the company as TOTO caters to those needs of the customers. Washlets and Bidets are the most popular products of the company and hence leveraging on the success of the product range makes more sense, as the people are already ware of the cutting edge technology and their high relevancy. TOTOs product are premium priced because of high investments in RD, technology, thus customers prefer to stay away from companys product, hence TOTO should start with penetration pricing strategy to capture a large audience and make the products affordable and increase the awareness of it. Inte rnet penetration in Australia makes more sense for the company to invest in marketing on the digital and social media, the company will be able to reduce the costs of marketing and reach a wider audience on digital platforms. References Booth, R. (2015). High-tech Toilets and the Future. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Jackson, G., Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,17(3), 170-186. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Moor, E. (2003). Branded spaces: the scope of new marketing.Journal of Consumer Culture,3(1), 39-60. Pathak, R., Sharma, M. (2016). Kohler Innovate the Consumer Way: Because Hands are made For Love.International Journal of Business and Social Science, 280-88. Toto.com 2017, About Toto Clean Technology, viewed 1st February 2018, https://gb.toto.com/company/about/clean-technology/