Merchant of Venice Rhetorical Analysis - 1055 Words

Religious discrimination has been present for centuries. It was present at the time of Shakespeare, just as it is present today, centuries later. In Shakespeares time, Jews were a typical target of discrimination by Christians. As a result of constant Christian torment and humiliation, many Jews spurned the Christians. If given the opportunity, many Jews would retaliate against Christians with the same treatment Christians submitted them to. In William Shakespeares play, The Merchant of Venice, this opportunity arises for one particular Jew, Shylock. Shylock stirs up a range of emotions in the audience, when giving a speech to support his claim that he is entitled to regard the Christians with the same ill-treatment they have shown†¦show more content†¦Revenge! If a Christian wrong a Jew, what should his sufferance be by Christian example? Why, revenge! The villainy you teach me I will execute, and it shall go hard but I will better the instruction. (I.i:65-72) Once Shylock concludes his speech with theses lines, the audience has come to understand Shylocks motivation of revenge for wanting his bond, but in the process Shylock reveals flaws in people of the Christian faith. This revelation of Shylocks motivation most likely would have turned the Christians feelings of compassion into feelings of contempt. Although his audience may not empathize with him any longer, Shylock was wise and included rhetorical questions throughout his speech, which made his listeners reflect on the comparisons he was making between the Christians and the Jews. By using asyndeton to avoid conjunctions in each of his rhetorical questions, Shylock was able to make his questions more forceful and dramatic. However, Shylocks speech is not as effective when delivered to a Christian audience as it would have been had his audience been Jewish. Shylock claims that since the Christians had treated Jews so appallingly, Jews are justified to follow Christian example and return that sam e treatment to the Christians. Although the Christians now recognize why Shylock wants revenge, they will most likely never approve of his reasoning. At the start of his speech, Shylock had addressed his audience effectivelyShow MoreRelatedThe Dangers Of Blaxploitation Films Essay1520 Words   |  7 Pagesand Breakpoints, 1970-1975, â€Å"The Poitier persona was obviously unable and incapable of addressing the growing desires and expectations for a liberated and empowered Black male able to reflect, articulate and represent the changing times.† In this analysis of Sydney Portier, it is expressed that black audiences were disappointed in him because he appeared to assimilate into white society and did not satisfy the liberated and empowered black males. Even after the civil right movement, which was a movementRead MoreAp European History Outline Chapter 10 Essay example5639 Words   |  23 Pagescentralization, an urban economy based on organized commerce and capitalism, and growing lay control of secular thought and culture * The Italian City State * Growth of City-States * When commerce revived in the eleventh century, Italian merchants mastered the organizational skills needed for trade: book-keeping, scouting new markets, securing new markets, and banking * During the thirteenth and fourteenth centuries, trade-rich cities became powerful city-states, dominating the politicalRead More Francis Petrarch: Leader of the Humanistic Movement and Father of the Renaissance2215 Words   |  9 Pagesthe dawn of a new Roman Empire way of thinking.. Humanism is the intellectual, literary and scientific movement of the 14th to the 16th centuries without which the Renaissance would never have evolved. Humanism is a rediscovery and reevaluation (analysis) of classical civilization and the application of the aspects of this civilization to intellectual and social culture in the current time. It is a blend of concern for the history and actions of human beings, mainly the ancient Greeks and Romans

Persuasive speech †We are in this room today, as children, to reflect on a sad trut Free Essays

We are in this room today, as children, to reflect on a sad truth. We have, today, been to several classes. Indeed, this is our weekly routine: school. We will write a custom essay sample on Persuasive speech – We are in this room today, as children, to reflect on a sad trut or any similar topic only for you Order Now Many of you dislike school but have you ever considered how lucky you are ? For instance, many children around the world are not as privileged as we are. According to the UNICEF, an estimated 250 million children in the world are in regular employment or as it is commonly referred to, suffer from the worst form of child labour At the moment, at the very same time as you and I are in this classroom, children in Soudan are working in coal mines are crawling in small tunnels which could collapse at any moment, causing death or serious injuries to the young miners. At the moment, girls in India are making bricks in the 40 degrees heat for house and are carrying them on their backs for up to as 10 miles to their destination. Also, at this same moment, children in Thailand are working in factories doing the same repetitive and tedious job all day long while dreaming of having the privilege to be educated. We are here today to fight against the worst form of child labour. Our opposite party might say that the role of children in child labour is essential to a family’s economy. Many people in favor of child labour say that without children helping their parents in farms for example, the family will not be able to harvest the food in time resulting in starvation in wintertime and possible death. Those in favour of child labour ask us: as we protest against child labour, do we realize that millions of families would die of starvation ? This is why, those against child labour now fight against the worst forms of child labour. I believe that children should have the right to go to school and be properly educated. Don’t you ? I believe that children should have the right to stop working when their work is unnecessary to their family’s welfare. Don’t you agree ? As one observer says: â€Å"We worry about what a child will become tomorrow , yet we forget that he or she is someone today.† I believe that childhood is one of the most important stage of life. It is a time that is precious, a child should grow up in innocence and should not be working. Someone once said: † All things are difficult before they are easy.† Yes, stopping the worst form of child labour will be difficult at first but with your help, we can make a difference ! I personally believe that a person with hope and courage can change the world ! Martin Luther King said: † All labour that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.†Our work to stop child labour will and can uplift humanity and change the lives of millions of children who work in the most horrific conditions. I believe that, together; we can change the world. But to do so, we will need help. We will need help to free the millions of children who suffer from the worst form of child labour. So join us, today, in the struggle to stop child labour ! How to cite Persuasive speech – We are in this room today, as children, to reflect on a sad trut, Essays

Examining Influence Uncertainty Marketing - Myassignmenthelp.Com

Question: Discuss About The Examining Influence Uncertainty Marketing? Answer: Introduction: Marketing mix refers to the set of actions or tactics that a company uses to promote its product or brand in the market. A typical marketing mix basically consist of the 4Ps (Product, Price, Place Promotion), but the marketers these days have identified another 3Ps (People, Physical Evidence and Process) which covers every aspect of a product. The marketing mix is used by every company these days to come up with a highly targeted strategy for its consumers. All the elements in marketing mix influence each other, they help in creating a formidable marketing plan for the company resulting in sustained success. Within the purview of the assignment Product, Price and Promotion will be considered for identifying the strategies for TOTO (Helm Gritsch, 2014) Product Product is one of the most important elements in the marketing mix; a product is expected to deliver at least the minimum level of performance for other marketing mix element to work. Product encompasses Design, Technology, usefulness, convenience, value, quality, packaging, branding, accessories and warrantees (Khan, 2014) TOTO being Japans leading name in the Sanitary ware and is a name synonymous with advanced Hi-Tech bathroom culture since 1917. The product range includes Rimless toilets, washlets, wash basin, bidets, urinals, showers, bathtubs, faucets, hand dryer and accessories, all the products are laced with advanced technology and are extremely innovative products. Inax, Kohler Brondell are the biggest competitors of TOTO and provide mostly same or a bit differentiated products (Pathak Sharma, 2016). However, TOTOs name being synonymous with premium quality, luxury and advanced technology makes it unique and ahead of its competitors. Certain products of TOTO are more popular than its entire offering, especially Washlet Bidets, the reason for the extreme popularity of Bidets and Washlet can be owed to its cutting edge technology, attractive designing and its pricing(Booth, 2015) Product strategy for TOTO can be to focus on what it does best, usage of technology to create products which are highly useful for its customer base. TOTO focussing on delivering clean technology to its consumers and it goes well with its Target audience. The Target audience being young, independent, aware of the current trends in the sanitary ware is the perfect audience for the hi-tech products of TOTO. Hence it is highly advised that TOTO focuses on Washlet and Bidets as they are the most popular products of the company. The product is relevant as well as highly useful for the young audience. Thus efforts should be made to tweak in with the technology, making it more neat, attractive and contemporary designs, the Target audience resonates with all these factors and hence it makes more sense to focus on the customers touch point by delivering to them what they care about the most. Price Price is another important factor in the marketing mix; every company focuses on setting up a price which is either based on the value of the perceived product or cost based. Pricing strategies like Skimming, penetration, psychological, cost plus etc. are used while deciding how to enter the market. TOTOs product is luxurious, laced with high end technology and hence is perceived as high priced products. The company invests a lot In the RD, technology and keeping the bar of the quality high and hence its products are expensive in comparison to its competitors. It has certainly helped the company in building an image that it charges for the superior quality and advanced products. The target audience of TOTO falls in the age group of 25-35; the people are either single or newly married, professionals, looking for a new place to live in. It has been seen that older generation people do not spend too much on the toilets and are content with pretty much what they already have in place, at the same time they perceive that the spending too much on toilets is waste of money. Although they do appreciate the product quality and the features TOTO product provides, but at the same time they dont buy it because of premium pricing. According to Australian data, 16.24 million (two thirds of the population) people reside in greater capital cities and almost 7.97 million people stay in rest of the Australia. The data is extremely helpful for TOTO to make sense of while developing its pricing strategy. It has been mentioned earlier that only 1% of the Australian population uses advanced toilets, hence there is enough market for TOTO to capture. TOTO should go forward with penetration strategy in the urban market; the strategy will be extremely useful in capturing a big pie of the market share. Pricing the product at a lower price (Limited period offer) will give people a look and feel of the attributes products of TOTO provides, and once they are satisfied with the quality, organic word of mouth will happen leading to increase in the market share. Thus, TOTO will be able to change the outlook of the Australians towards the usage of advanced toilets and will have the first movers advantage in doing so. Promotion Promotion is becoming increasingly important element in the marketing mix, marketers are exploiting this element to its full advantage and trying to gain as much as possible from Promotions. It encompasses special offers, advertising, endorsements, user trials, promotional mails, free gifts, leaflets, digital branding and promotion techniques to capture the eye balls of the customers. It basically caters to the platform wherever the audience can access to information related to companys product. A combination of both Web 2.0 and traditional tools of marketing are used for promotions (Jackson Ahuja, 2016) TOTOs product is increasingly popular and people recognize the brand, but they prefer to stay away from buying the product because of their perception that the products are premium priced. The TG of TOTO is people ranging in the age group of (25-35), which is the new generation, highly knowledgeable and knows what product they need. Creating promotional strategies for such a smart audience becomes easy. Australia has 89% of active internet users and thus it makes more of sense to promote the products more on online channels rather than wasting a huge sum of money on the traditional tools of marketing. The promotion strategy for TOTO should be to promote its product on digital and social media. The Target group can be found mostly spending their time on social media. Thus, it makes more sense to target the customers on the go. TOTOs marketing strategy should be to increase the awareness about the brand, create an interest among the consumers, and provoke a desire for them to buy the product and then provide them with an action to buy for the consumer. Using the AIDA model, TOTO can effectively target its customers and provide them with highly relevant content. TOTO has to create and promote blogs about the growing importance of advanced toilets and how they are creating a wave in the new world. Developing content focussing on TOTOs product, features, history and promoting the special discount offers will be highly beneficial to increase the penetration of TOTOs product. Promotion of the products, discount on social media, special offers, loyalty bonus, quizzes, Event for the audien ce will help the company in reaching a large number of audiences, which are usually difficult to reach via traditional tools of marketing. TOTO should do a profiling of its customers and segment them in buckets as to what kind of content they consume what websites they log on to on a daily base and then push relevant content to them both organically and inorganically(Moor, 2003) The above mentioned strategy will help TOTO in driving the sales and create a market which is aware of the advanced technology in the sanitary ware. The strategies should be implemented at the earliest as it is a matter of time that competitors might think of the same and thus can leverage the first movers advantage. Conclusion TOTO is one of the worlds largest manufacturers of advanced toilets and sanitary ware, the name TOTO stands for superior quality of luxurious products laced with advanced technology. The audience for TOTO comprises of individuals who fall in the age group of 25-35, it is the audience which is highly informed and prefers trendy and quality product. The same can be interpreted as win win for both the audience and the company as TOTO caters to those needs of the customers. Washlets and Bidets are the most popular products of the company and hence leveraging on the success of the product range makes more sense, as the people are already ware of the cutting edge technology and their high relevancy. TOTOs product are premium priced because of high investments in RD, technology, thus customers prefer to stay away from companys product, hence TOTO should start with penetration pricing strategy to capture a large audience and make the products affordable and increase the awareness of it. Inte rnet penetration in Australia makes more sense for the company to invest in marketing on the digital and social media, the company will be able to reduce the costs of marketing and reach a wider audience on digital platforms. References Booth, R. (2015). High-tech Toilets and the Future. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Jackson, G., Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,17(3), 170-186. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Moor, E. (2003). Branded spaces: the scope of new marketing.Journal of Consumer Culture,3(1), 39-60. Pathak, R., Sharma, M. (2016). Kohler Innovate the Consumer Way: Because Hands are made For Love.International Journal of Business and Social Science, 280-88. Toto.com 2017, About Toto Clean Technology, viewed 1st February 2018, https://gb.toto.com/company/about/clean-technology/

Tuskegee Syphilis Study

Introduction Ethical behavior has always been assumed to be the foundation of a productive and well functional society. Ethics are especially significant in medical circles since unethical practices can have dire impacts on the society. One of the most infamous unethical research studies in American history was the Tuskegee Syphilis Study.Advertising We will write a custom essay sample on Tuskegee Syphilis Study specifically for you for only $16.05 $11/page Learn More This study resulted in research abuses on the test subjects and had dire consequences that continue to be felt to date. This paper shall review the Tuskegee Syphilis Study (TSS) which resulted in widespread outcry over allegations of gross unethical practices. The paper shall begin by a brief description of the study and its findings. The unethical aspects that characterized the experiment shall then be reviewed. Description of the Study The now infamous Tuskegee Syphilis Study was commissi oned by the United States Public Health Service (USPHS) and the study was conducted from 1932 through to 1972. The motivation for this study was the prevalence of syphilis among blacks and the possibility of coming up with mass treatment of the condition. Macon County, Alabama was chosen as the town of choice due to the fact that it had the highest syphilis rate in the counties surveyed. The main aim of the study was to test the effects of untreated syphilis over a long period of time. The test subjects were 399 sharecroppers from Alabama who were all African American (Katz, 2009). The study sought to determine the natural course of syphilis and as such, the test subjects were all suffering from syphilis before the study began. 200 uninfected men served as controls for the study. Another aim of the experiment was to demonstrate that antisyphilic treatment was unnecessary for treating latent syphilis. Ethical Issues From the very onset, TSS was characterized by blatant lying to the s ubjects by the experimenters. The test subjects were not informed of their involvement in an experiment. Instead, they were told that they suffered from â€Å"bad blood† and they were required to regularly attend the clinic for free treatment. In reality, the subjects were not being treated for syphilis but were instead given placebo treatments so as to give the researchers a chance to observe the progression of their syphilis. The subjects therefore unwittingly participated in the study under the guise of treatment.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another ethical issue from this experiment was that the study subjects were denied access to physicians who could have correctly diagnosed them with syphilis and proceeded to give them the necessary treatment. Brandt (1978) reveals that in the course of the 40year experiments, the experimenters colluded with local physicians t o ensure that the text group was not given medical care. Letters were distributed requesting that the subjects be referred back to the USPHS (where the study was taking place) if they sought health care from other hospitals. While at the onset of the study in 1932 there was no widely available cure for syphilis, penicillin emerged as the preferred treatment for syphilis in the early 1950s. Gray (1998) reveals that despite this, the men who were a part of the TSS did not receive any therapy. This was unethical since the health status of the men was known and the physicians could have intervened to restore the health of the test subjects. This action went against the basic code of nonmaleficence which obligates physicians not to do harm. Discussion and Conclusion Unethical conducts have many adverse effects both to the individual and the society at large as was demonstrated by the TSS. Katz et al (2009) reveals that the TSS resulted in great mistrust for public health efforts by Afric an American’s. In addition to this, the black community began to demonstrate great reluctance for clinical research studies; a legacy that continues to date. This paper set out to discuss the TSS which is hailed as one of the most unethical studies carried out in American history. From this paper, it is clear that unethical practices can result in great loses for the society and the individual. The Tuskegee Syphilis Study is one of the research studies whose unethical nature resulted in the death of subjects as well as mistrust by the black community for public health initiatives. References Brandt, A. M. (1978). â€Å"Racism and Research: The Case of the Tuskegee Syphilis Study†. Hastings Center Magazine. Gray, D.F. (1998). The Tuskegee Syphilis Study: the real story and beyond. NewSouth Books.Advertising We will write a custom essay sample on Tuskegee Syphilis Study specifically for you for only $16.05 $11/page Learn More Katz, V.R. et a l. (2009). â€Å"Exploring the â€Å"Legacy† of the Tuskegee Syphilis Study: A Follow-up Study from the Tuskegee Legacy Project.† Journal of the National Medical Association Vol. 101, NO. 2, 179. This essay on Tuskegee Syphilis Study was written and submitted by user Helen Lamb to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Temperature and Betula disribution on the Holy range Massachusetts1 essays

Temperature and Betula disribution on the Holy range Massachusetts1 essays Temperature and Betula distribution on the Holyoke Range, Massachusetts In this study, it will be tested whether temperature affects tree densities in the genus Betula on different slopes of the Holyoke Range, specifically the north and south faces of the mountain range. My prediction is that the north face of the mountain will have a higher density of these trees than the south face of the range because of the temperature differences of the north slope being warmer than south slope for the range of growth for these trees. This experiment can be used to predict patterns of vegetation in other similar latitudes and slopes around the world. On September 20, 2000, the birch tree genus, Betula, density was measured on the north face of the Holyoke Range and on September 27, 2000, Betula ¡s density was also measured, but on the south face of the Holyoke Range. There were eight sites laid across a 150m transect line running across the slope starting from a subjectively chosen point. Based on the data collected on the Holyoke Range, the birch trees densi ties were not significantly higher on the north face than on the south face of the mountain range. Eight separate t-tests were performed, four on the density of the adult birch trees, and another four on the basal density of adult birch trees. From this data analysis it was possible to determine that the results were due to chance, not congruent with my prediction. From the results of my data, it can be concluded that temperature is not a factor in the tree density of Betula. In fact, temperature is not the only factor that can determine the growth of Betula, or other species of trees. Certain biotic and abiotic factors that can explain vegetation patterns of similar areas compared to this study. In this study, it will be tested whether temperature is one of the factors that affect tree densities in the genus Betula on different slopes of the Holyoke Range, specifically the north and ...

Do You Need a Teaching Degree to Be a Teacher

Do You Need a Teaching Degree to Be a Teacher SAT / ACT Prep Online Guides and Tips If you have a goal of becoming a K-12 teacher, there are a number of ways to become licensed. Depending on where and what you want to teach, you can pursue a degree from an approved teacher education program or a means of alternative certification. In this article, we’ll cover how and where you can get a teaching degree, as well as which type of certification is best for your situation. Do You Need a Teaching Degree to Become a Teacher? Bottom line: do you need a teaching degree to become a teacher? Well, it’s complicated. Speaking from personal experience, I’m a licensed teacher in the state of Tennessee with endorsements in three subject areas. However, I never got a teaching degree; I received an alternative license through Teach for America. What you need to become a teacher will be dependent on the state you want to teach in and what you want to teach. Some states will allow alternative certifications; some will not. Some will require specialized coursework if you want to teach certain subjects (e.g., upper grades math); some will not. You can find information on your state’s requirements by visiting your state’s department of education website. How to Get a Teaching License If you want to become a teacher at a public school in the United States, you need to obtain a teacher’s license. Each of the 50 states has its own process and requirements for obtaining a teacher’s license. Most states require that you complete some sort of teacher training program (e.g., obtaining a bachelor’s degree in education) and pass standardized tests that prove your mastery of the content you’re teaching. You might also need to have supervised teaching experience, such as working for a year as a student-teacher. Once you obtain your teacher’s license, you’ll likely need to keep your license in good standing by participating in continuing education programs or taking other tests. Types of Teaching Degrees There are a number of different types of teaching degrees. Depending on what you want to teach, you might choose to pursue one of these paths. Associate’s Teaching Degree An associate’s teaching degree is one that you get by completing your associate’s program. An associate’s program usually takes two years and you can complete it at a community college. If you receive an associate’s degree in education, you probably won’t be able to be a full, lead classroom teacher. The vast majority of states require at least a bachelor’s degree for you to be the head teacher. Associate’s degrees qualify you to work as an assistant teacher or to work in pre-K. You’ll take classes on basic principles of education and pedagogy. You might complete an internship in a school, but probably won’t do a full student-teaching semester, as associate’s degree programs are already quite short. Bachelor’s Teaching Degree A bachelor’s teaching degree requires you to complete a four or five year program at a traditional college or university. In a four-year program, you’ll take classes on basic principles of education and pedagogy. You’ll likely also choose to specialize in a specific teaching area, like elementary or high school education. If you decide to be an elementary school teacher, you’ll take more classes on foundational learning objectives. If you decide to be a middle or high school grades teacher, you’ll take classes on how to teach specific subject areas. Most bachelor’s programs require you to do at least one semester of student teaching, if not a full year. They’ll also prepare you to take teacher licensing exams, like the Praxis exams. In most states, obtaining a four-year bachelor’s teaching degree will qualify you to be an apprentice teacher leading your own classroom. Master’s Teaching Degree A master’s teaching degree gives you more specialized training in your field. Most master’s programs are one or two years long. Obtaining a master’s degree can open you to more options in your teaching career. Some teaching fields, like special education, require more training in certain states. Most school districts also offer higher salary levels for teachers with master’s degrees. As part of your master’s degree program, you’ll likely have to do field work. This field work will be different than regular student teaching. You might be conducting research for a capstone project or observing specific programs. Obtaining a master’s degree will qualify you to be a lead teacher in your subject area. Alternative Paths to Teaching If you don’t have a college degree in teaching, you might still be able to be a K-12 teacher. Here are some alternative paths to teaching. Working at a Non-Traditional School If you want to be a teacher but don’t have a teaching degree, you might be able to work at a non-traditional school. While public schools managed by state and local departments of education have strict licensing requirements, schools that manage themselves set their own requirements for hiring teachers. Charter schools and private schools, for instance, often allow candidates with certain skills or experiences to become teachers, even without teaching experience. For instance, if you worked as a biology researcher, you might be allowed to become a science teacher, even if you don’t have any teaching experience. Going Through an Alternative Certification Program Alternative certification programs like Teach for America provide candidates with a nontraditional path to become a teacher. These certification programs work with specific school districts to become a licensing body, just like a college or university. Alternative certification programs have their own requirements and you’ll have to apply to be accepted. Depending on where you are and what program you’re in, you’ll need to complete different types of training. Teach for America, for instance, requires its corps members to complete an intensive summer program. Alternative certification programs work with school districts to help you obtain your license by fulfilling their requirements. Obtaining Subject Matter Expertise Depending on your state and what you’d like to teach, you might be able to get a teaching license by demonstrating subject matter expertise. This path to your teacher’s license is typically for people who want to teach upper-level subjects, like AP biology or calculus. You can demonstrate subject matter expertise through a combination of work experience and education. You’ll need to research your district’s requirements to see if this path is an option for where you want to teach. Teaching Degrees: The Bottom Line The type of teaching degree you’ll need depends on where and what you want to teach. Each state has its own requirements. You can pursue a teaching degree through a traditional program, like a bachelor’s degree at a college or university, or through an alternative means of certification. What’s Next? Getting ready to take the GED?Read our complete guide on GEDs for everything you need to know about this important exam. If you're hoping to attend college but are unsure howto begin the search process, check out this step by step guide for doing college research. If you're looking to get a teaching degree, you may choose to attend community college for a year or two and then transfer to a four-year college. Read our complete guide to transferring colleges to learn more about this process.

Feasibility study of mobile pizza trucks Research Paper

Feasibility study of mobile pizza trucks - Research Paper Example The document also allows flexibility to change various project parameters to suit the needs of the entrepreneur. Feasibility study is very important for a business. It makes an analysis of all the aspects of a business- the external factors influencing it and also the internal factors. It also analyzes all the costs associated with the project and how the material would be sourced. On the other hand, it will also make an estimate of how much sales are to be expected and what profits would the project make. If the results of the feasibility study are favorable, it is logical to proceed with it. On the other hand, if the results are not favorable no businessman will take a risk on it. Executive Summary 1.1 Background It has always been the researcher’s dream to open his own business-but what type of business he wasn’t sure about. At the end of his years long study in Business Management and Innovations he finally made up his mind-he wanted to run a pizza parlor that would give Papa John’s and Dominos Pizza a run for their money. The pizza industry is a very competitive market. However, in 2010 he decided to go forward with an idea that was brought forward to him by a very close friend-mobile pizza trucks. At first, it sounded like a typical and stupid idea, but when he actually thought about it; it might be just what New York needs-its favorite fast food on wheels. New York has vast amount pizzeria outlets to choose from with 75% of the market being privately owned and the remaining 25% of the market remaining to the franchising pizza making moguls such as Pizza Hut, Papa John’s and Domino’s. The researcher then decided to go into a partnership with someone else who has had extensive amount of experience in the pizza making industry-Jacob Miller. Both researchers decided to call the enterprise Buck’s Mobile Pizzas and their main aim was to bring a twist to the pizza industry. There will be a definite market for a mobile p izza restaurant as there is none in New York and there is a definite demand for pizzas in New York. 1.2 Product and Service Buck’s Mobile Pizzas is a newly established company scheduled to start operations on the 23rd of September 2011 out of the Bronx, New York. As the name suggests ‘Buck’s Mobile Pizzas has no set physical location or space to conduct business and it requires no land. Instead Buck’s Mobile is a customized truck known as the ‘Buck’s Mobile’ that is making America’s favorite deliciously tasting pizzas daily with the most succulent toppings such as; pepperoni pizza, triple meat pizza, Greek style pizza, caramelized onion, Hawaiian pizza, Chicago style pizza, Californian and Mexican style pizzas. Buck’s Pizzas understand and believe in the habits of eating healthy as such our pizzas are being made fresh with wholesome products including; imported cheeses, organic vegetables, and top-shelf meats. The product will also be developed to enhance presentation. Customer service will be Buck’s Pizzas primary priority because considering its current competition it is important to attract new but keep repeat customers.  Buck’s Pizzas is appealing to a wide clientele through the use of its mobility, customer service and affordable pizzas. Buck’s mobility will sure give it an edge over its competitors. Buck’s mobility will make the possibilities endless when gaining market share. The Buck’s mobile will be there to take care of the burning